Concordia University Chicago (CUC) was new to the global e-learning marketplace and wanted to develop a strong marketing and recruitment strategy to attract international students to the newly developed online variant of their Comprehensive MBA programme – the creation of which was undertaken by our team of academic and instructional design experts.
From initial strategy design and digital production, all the way through to international marketing and recruitment, our focus has been on delivering an MBA that meets the needs of a wide range of international students. To reach the right audience, our marketing team focused on inspiring young business leaders of the future, which included a global campaign offering full scholarship opportunities. With ongoing faculty training and student supervision services, this MBA programme has rapidly evolved into a competitive offering in the e-learning marketplace.
