Marketing Manager - Demand Generation

The role of the Marketing Manager (Acquisitions & Demand Generation) is to manage and lead a team of Brand Managers who are responsible for the planning and execution of Interactive Pro’s campaigns for our partner brands across a full range of communication channels and delivering on key performance indicators. The marketing team is responsible for driving incremental growth in enrollments for our partner educational institutions through prospect (lead) acquisition, relationship nurturing, and customer engagement initiatives.


We are seeking to expand our team with a talented, data-driven, and innovative marketing leader, skilled at building and leading integrated marketing campaigns focused on digital acquisition across our suite of educational brands.


This role provides an opportunity to build, strategise, and execute new marketing initiatives for Interactive Pro and our partner brands, and will involve significant exposure to all functional areas within our marketing activities, including strategy deployment, analytics, channel management, creative development, campaign execution, financial planning and forecasting, etc.



Key responsibilities include:

  • Developing strategies and building new integrated propositions focused on acquiring new customers for all brands within our portfolio.

  • Managing the acquisition of high quality prospects (leads) and strengthening activities across owned, paid, and digital channels, paying particular attention to optimisation and expansion opportunities to drive deposit and revenue growth.

  • Designing strategies to achieve further conversion throughout the lead conversion funnel by using tailored nurturing campaigns, promotions, etc.

  • Helping Brand Managers create media plans, manage existing marketing channels, and introduce opportunities while meeting channel and brand-specific KPIs.

  • Assisting Brand Managers manage and test roadmaps and translate learnings into clear tactical plans and tests, assess performance, and proactively recommend enhancements.

  • Partnering with Business Developers across regions and collaborating with leaders across the industry to discuss new strategies, opportunities, and to provide updates to senior stakeholders (internal and external).

  • Collaborating with cross-functional teams (e.g., direct marketing, content & creative, internal agency partners, analytics, finance, etc.) to plan and execute initiatives through creative development, targeting, and production.

  • Working with analytics to understand brand performance, testing results and profitability, and utilising data and analytics to drive marketing decisions based on customer interactions and behaviours.

  • Identifying new opportunities to improve brand performance and to support the launch of new initiatives, brands, and programmes.

  • Act as thought leader, with the ability to translate emerging opportunities into clear tactical plans and tests.



You’ll best fit our requirements with:

  • Strong leadership skills based on collaboration and teamwork.

  • An understanding of how marketing achieves quantifiable business results.

  • A data driven and analytical mind, whilst also being a creative thinker; testing, learning, and taking risks to constantly push the boundaries of “what could be” is a must.

  • A degree in marketing, analytics, sales, or finance.

  • 7+ years of marketing experience, preferably with expertise in digital, affluent and/or investment marketing.

  • Online education services industry experience a plus.

  • A track record of developing strong partnerships and leading through collaboration.

  • Recognised as a ‘team player’ within your industry.

  • A proven ability to take initiative, influence others, and overcome challenges.

  • Skilled and comfortable working in a highly matrixed organisation.

  • Experience in budget planning, forecasting, and managing multiple initiatives simultaneously.



We are going to start interviewing applicants from late August 2019.