We’re seeking a proactive and logical marketing executive to within our brand marketing team for one of our university partners. You will be involved in the full marketing process, from lead generation to conversion and reporting, and will take ownership of a portfolio of online degree programmes - including market research, email communications, and all campaigns for attracting new students to enrol onto their chosen course. You will know everything there is to know about our university partner and the online programmes within your portfolio.
You will be responsible for helping to plan, deliver, execute and report on all paid lead generation activities (PPC, Affiliate, Social) and the corresponding landing page structures. You will report to the Product Marketing Manager and will work closely with copywriting, design, UX and student recruitment departments to create your empire of marketing assets.
You will need the ability to manage and prioritise multiple projects simultaneously and work within a cross-functional team to meet deadlines. You are passionate about all things digital and thrive on delivering exciting and show stopping campaigns and content. “That’s not my job” are words that you would never utter – you are a team player and are willing to help anywhere you are needed.
That’s the bit about you, now a little something about us:
Interactive Pro is an online education company. We help international business schools and universities take their courses online, and we’re dedicated to creating a global learning community without economic, political, or cultural borders. We’re a highly energetic, innovative start-up company with room to grow, and we’re committed to providing a fun yet professional and productive working environment for our team.
We’ve put together a team from all over the world who work together with a single vision - that greatness comes from giving people the freedom to work hard and have fun.
A typical day in the life of a Marketing Executive
Create an email marketing calendar for the BSc Psychology and think of creative ways we can promote our new MSc Criminology course to prospective students.
Make the decision that the email subject line “Are you a smooth criminal?” is terrible
Complete a final audit on all of your new landing pages, and put together brief for the Content Management team – check that all university branding requirements are met, and that programme details are accurate
Prepare a google analytics report of your pages on our course aggregator website (studyinteractive.org) and brainstorm with the marketing team and our SEO manager about how to triple any numbers you find.
Brief some brochure amendments for the MBA programmes to the design team, and chase them up regularly – bribes usually work to speed things up.
Coordinate between our data analysis team and each of our digital marketing teams to ensure everyone is on track to meet KPIs for the month, including lead volumes and CPLs.
Create detailed marketing personas for all of the programmes in your portfolio using past student data and information from your competitor research to better target your audience across all marketing channels
Add new stats to your Product Bible for BA in Computing, where you keep all of your target audience statistics, university partner brand identity, programme USPs, relevant geographies, motivating factors driving professionals to study this degree online - everything you know about the programme!
You’ll best fit our requirements with
A bachelor's degree, preferably in marketing
2 to 3 years of previous marketing experience - including digital and email campaigns
Strong analytical skills, proficiency in Excel and experience with reporting KPIs such as lead quality, traffic, CPAs and conversion rates.
Excellent attention to detail and a tendency to use movie quotes in your cover letters
The ability to apply creativity and logic to all situations – be a problem solver.
Fluency in English
This is what you'll get from us
The opportunity to join a fun, growing company that is emerging as a leader in the Edtech space
Continuous training from experienced professionals who are invested in your development
A management team that rewards results, and understands that success is a continual learning process
Free Czech classes, access to a fancy espresso machine in the kitchen and regular team events with our growing team of Education Superheroes
A competitive salary
In short, the right people go a long way with us
Interactive Pro is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religious belief.
The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time-to-time, as required.
Please send an up to date copy of your CV together with a brief cover letter summarising your prior experience as relevant to the position and your professional aspirations.
Please note: only applicants shortlisted for interview will be contacted.